012 Bull’s Eye Public Speaking

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When the meeting or event is over what do you want the audience to leave with? What concept? What idea? What unforgettable belief? What new opinion? What information?

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Your Purpose is the Bull’s-eye of the message, the target you want to hit.

After you select your topic, and you know your audience, you’re ready to move into the formula for Bull’s-eye success.

Narrow Topic + Head + Heart = Bull’s-Eye Speaking

Narrow Topic

Make It Clear and Precise

The message needs to have pinpoint accuracy. General topics will have general outcomes. No one will know what you talked about. You can even tell a lot of jokes and get the crowd going, but if you don’t share something targeted they might leave saying, “Well that was entertaining, but I don’t have a clue what the message was about.”

Again, ask yourself what is the one thing you want your audience to leave with?

Throughout this book we’ll build a talk on goals. So let’s begin right now as we learn to narrow our topic.

First, “goals” is a broad topic. There’s too much information on the subject. You could speak for days on the various aspects.

Some goal ideas…

  • Goal setting
  • Goal attaining
  • Getting started
  • Long-term goals
  • Short-term goals
  • Lifelong goals

Any of those could be a speech. But even then they may not be narrow enough to create specific rather than general understanding of your subject.

You can narrow further by adding a narrowing phrase.

  • Goal setting for financial security
  • Goal attaining for self-esteem
  • Getting started—your first hour of goal planning
  • Long-term goals for a secure retirement
  • Short-term goals for becoming a vegetarian
  • Lifelong goals for physical health
  • Make your topic as tight as possible.

Head

What do you want the people to think?

Next determine how you want to affect your audience’s heads. What do you want to happen to them intellectually? How do you want to challenge them mentally?

Do you want to create awareness? Do you want to inform? Do you want to generate doubt?

Force the audience to think.

Heart

What do you want the audience to feel?

You want to impact their hearts. Do you want them to feel sad about the number of drunk driving accidents, or perhaps infuriated? Do you want the audience to feel joyful or electric after your talk? Maybe you want them to feel challenged, or uplifted, or light, or heavy?

Write down how you want them to feel after your talk.

For our goal speech here’s how I laid it out:

Narrow topic: Goal Achievement for Life

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Head: “The audience should compare where they are to where they could be.”

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Heart: “The audience should feel a belief in themselves and a hope for what can be accomplished.”

Your Purpose Defined…

Your narrow topic: ________________________________

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Head: ______________________________

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Heart: ____________________________________

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010 Keynote Keystones

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5 keystones for right before, during and after your keynote.

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Keynote Keystone 1 : Reconnaissance. Arrive early, ask about changes, know what’s happening before and after you, survey the room, make adjustments.

Keynote Keystone 2 : Relationships. Great major and minor players. Meet people. Don’t hide out.

Keynote Keystone 3 : Release! Give your best for the day and the venue. Do not hold back. Beat fear and put it in it’s place.

Keynote Keystone 4 : Responsibility. Coach Pearl said yesterday, “It’s not about pressure. I don’t feel pressure. it’s a responsibility.” The same is true for us.

Keynote Keystone 5 : Reachable. After the event be available for your audience. Answer questions. Build relationships. Get more business.

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008 Your Public Speaking Website

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Most speaker just starting out get intimidated and overwhelmed by their website. They make a list of a llllllll they want to include. Forget that. You only need four pages to begin with.

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#1 Get a domain name that mentions you. Mine is paulbevans.com. you can do something similar or use… YourNameSpeaks.com as in PaulEvansSpeaks.com or PaulEvansSpeaker.com. This is not a long decision.

#1 Get reliable web hosting and purchase your domain with them at the same time.

To share your message to you market through a your personal website follow these steps. You can literally have your site setup in minutes!! This is exactly how to do it…

Click here to Set Up Your Bluehost Account Right Now

4 Pages You Need on Your Site…

#1 Homepage that is your blog.

Here’s how to share your message in your description, update your settings and make your first blog post.

If your goal is to start a blog and share your message with the world, guess what? You’re all set! Start writing. Start sharing.

#2 An optin page to build your audience.

You give people a way to show they are interested in your topic and raise their hand to get resources and recommendations from YOU. To see this here at ENGAGE look at the top right of the navigation sidebar.

The best way to do this is…

1. Offer a report, video, checklist that matches your message and helps your audience.

2. Ask your guests for their email address in exchange.

3. Give them what you promise.

4. Follow up automatically with more that will help them reach their goal.

You might be thinking something along the lines of, “I’ve heard that before.”

Really?

Or did you hear something like…

1. Set up a squeeze page

2. Give people a “bribe” to capture the opt-in

3. Fill your autoresponder with offers

4. Make money

Those two systems are NOT the same. Reread both of those lists. Now write down the KEY differences.

Here are a few ways that I do this at my at PBE…

1. Drop down using Optin-Bar

2. Slider using Slide Deck

3. Sidebar using graphic images leading to LeadPage design

4. Homepage post with standard Aweber opt-in

Those are just examples you DON’T start there.

Here’s how you need to get started…

#1 Set up an account with Aweber.

#2 Create your first email contact list.

#3 Add your first autoresponder message

#4 Create an Optin form

#5 Add it to you website

Here’s exactly how to do that. There are several steps here, but if you follow this video just like I show you, you can do this!!!!

Click Here to Set Up Your Aweber Account.

Yes there are other email contact providers, but I don’t use them personally. I’m telling you the easiest way. If you want to go and research all the different options you are more than welcome to. I’m trying to get your business up and running as fast as possible.

Optional:

I use Leadpages to create great looking landing pages, squeeze pages, webinar registration pages and more! You still need a service like Aweber, but LeadPage makes it simple to design great looking pages with high conversions as you enlist your audience.

Here’s an overview…

Click Here to Try LeadPages

#3 A Speaking Page

This is where you share WHAT you speak on and how it will impact the audience. Here’s a direct link to my speaking page.

You do NOT have to have a speakers reel or a keynote video to get started. My last two engagements came before anyone went to my site.

#4 A Contact Me Page

Obviously people need to get in touch with you in order to book you. I use a plugin called “Contact Form 7.” I also use Speak Pipe. You can both of these in action right here on my Ask Paul page.

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006 Universal Stories

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We’re more alike than you think – you and me…

I watched cartoons as a kid on Saturday mornings – how about you?

I remember climbing trees and my mom begging me to come down and bring a switch with me! How about you?

I remember opening the cereal box from the bottom to get the prize – how about you?

I remember my grandfather taking me fishing – how about you?

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While those may not be exactly what you have experienced I bet you had a trigger or a link to a memory.

That’s the power of a universal story.

Shared “like” memories that help people feel connected.

We engage our audience at a deep level when they feel we are similar. And since we’re all human we are.

The posts, podcasts and presentations we dislike the most are often those where the person comes across as superior. Mom always said, “Nobody likes a know it all.”

In my experience, there are five ways to create a common bond through universal stories:

#1 Childhood

Hey! We were all kids once. And most kids were the same…

Playing with toys.
Riding bikes.
Watching cartoons.
Fantasy worlds.

Children are innocent. Fun. Precocious. Honest. Alive.

Stories from childhood deliver warmth and security.

#2 Holidays

Fireworks on the 4th.
Thanksgiving turkey gone bad.
And everyone seems to have a Cousin Eddie at Christmas.
Or how about the family trip to Disney.

You might think Disney doesn’t count since everyone has not been. But people are familiar with the images. They feel the fun even if they have not been there personally.

We’re not just tapping into common experiences; we’re tapping into the memory bank even if it was created from movies, photos or even Facebook.

#3 Food

In the first article in this series, Know Your Audience, I hit burgers, pizza, bacon. I could easily talk about peanut butter and jelly as a kid and most people would immediately click with that.

Also, what about strange “delicacies” only your grandmother made? Almost every family has some odd or special meal they eat together. Again, the story doesn’t not have to be identical, just universal.

And since all of us EAT… guess what? Food stories bring smiles and a watering mouth!

#4 Loss

This one is tough and you have to be careful.

When I talk about the passing away of my first wife, Sherri, people feel it. They connect with the emotion of loss. Almost all of us have been touched by death. It hurts. It’s painful.

When we tell stories of success everyone cannot relate. When we tell stories of loss everyone can. Suffering is a universal thread in humanity.

Take care when you share. Everyone wants to see the wreck – no one wants to see the blood. Remember that your audience is not your therapist. Your goal is to tell a connective story, not to solicit sympathy.

#5 Self-deprecating humor

I use a lot of short jokes since I am 5.5.5., or 65.5 inches. In three generations… my grandfather, mom and myself – none of us have ever seen over the top of a steering wheel!

As long as the humor doesn’t come across as insecurity, you can build massive good will and connection. No one laughs with an enemy and when people are laughing WITH you, you end up with a room full of friends. You get an audience who feels like they know you and you know them.

What universal stories do you currently tell? What new stories do you have? Take the five experiences above and list at least 3 stories beneath each one.

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004 Public Speaking Fear of Criticism

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Everyone will NOT like you as a speaker (or as a person for that matter).

That may be the #1 thing you need to know to get over the fear of public speaking, or to not let unwarranted negative feedback bother you.

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Most public speakers allow the minority to cripple them with fear. They worry about the one who won’t like the speech, or laugh at the joke, or won’t like. You get the idea.

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First, remember the 2/2/96 rule.
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2% will think you are the best ever. 2% will hate you. Shoot for the 96%.

You do not NEED to be liked by everyone. Everyone does not like country music, or rap, or classical. But do artist shut down because some don’t like them? Nope. Only when the majority doesn’t like them is there a problem.

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Second, remember the jealousy factor.
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The people who make snide remarks or try to “help” you are usually jealous.

They want the spotlight and the only way they can feed their pride is by being negative to you.

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Third, concentrate on the positive comments.
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Forget about the one or two negative comments and focus on the words that build. We all have a natural inclination to remember the worst. Focus on the best!

On average 2% will approach you after a speech with some “constructive” criticism. From experience I can tell you that the typical speaker takes the criticism to heart. They replay it over and over. They allow it to defeat them.

You cannot worry about the 2%

Let me give you an example from the last email letter I sent to you. This may not be a live speech example, but the principle is the same.

I mentioned that my son was giving a speech and wanted to say something funny. Then I recommended a resource for others who want to become funnier.

http://tinyurl.com/yuahjr 

Many bought Brad’s humor package and have been extremely thankful. Out of thousands of emails sent I got one negative. I reprinted it here UNEDITED….

“Using your son to try to suck me into buying some other guys supposed humour, I don’t thik that’s funny at all, maybe idiotic is a better word, you fool, now I’, laughing”

I understand WHY it might have bothered this person, but I can’t let that bother me. Why? Two reasons.

First, it’s one person. I knew before sending the email that some would not like it. If you are going to let a handful of people control you, then get out of public speaking right now.

Second, look at the words used: “idiotic,” “fool.” “I’ laughing.” Here’s a lesson for you. Assuming you didn’t say or do anything wrong, remember this: The stronger the language the person uses the more you should ignore it.

Lesson 1: You cannot let what someone MIGHT think bother you. 

Everyone will not like your speech. No big deal. Don’t root your words in worry or fear. Instead, anchor them in the value you are going to deliver to the audience. Plan your presentation with the knowledge that you will be helping listeners.

Spending your time imagining the worse only drains you of the energy that should go into your presentation. Forget about dreaming up the worst, dream about the best. Think about the wonderful comments or congratulations you will receive.

Lesson 2: You cannot let unsolicited negative feedback bother you.

This is my favorite advice from Alan Weiss on unsolicited feedback.

Here’s another “boundary” issue. When speaking for the Washington DC National Speakers Association Chapter last Saturday, a woman approached me at break to tell me that, while I was a terrific speaker, “all professional women in the audience found my remarks about my wife and daughter demeaning” (I had been kidding that they were awaiting me in New York spending money on my daughter’s bridal shower). She hadn’t taken a poll, of course, so she must have been channeling all those people otherwise on their feet and applauding.

She told me not to respond, but to reflect. I told her I wouldn’t reflect but would respond, and that I had had it with the presumptuousness of people who kept their own box scores of whether I was positive or negative about women in their own, parochial and biased view. I told her to go join the pronoun police because I wasn’t interested in anything she had to say.

I believe, maliciously, she was trying to throw me off balance in the middle of my presentation. Instead, she energized me because I was able to tell her immediately that I’d have none of it.

Unsolicited feedback is ALWAYS for the sender, and ranges from innocently vacuous to malignantly evil. Don’t let the energy suckers prevail.

Most of us would not be so firm or direct. Most would take the verbal beating with grace. Alan proves you can be articulate while refusing to be a punching bag for another’s agenda.

Lesson 3: Remember the Goal.

The goal is to communicate in a way to help others. We do not (or should not) speak for applause or accolades. The speaker who craves acceptance is the same one who is injured by the minority with the negative comments.

When your goal is to give the listeners the best you have for THEIR benefit, then feedback isn’t important. How the audience takes and applies the message is what matters.

So do not be afraid of what other people might criticize you for. Concentrate on helping the audience reach their goals.

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003 Five Tips for Great Public Speaking

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The difference in a powerful and pitiful presentation is usually a few essential basics. The following five reminders must be part of every speech.

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1. Audience Awareness. [00:43]

The better you know the people in the seat, the better your presentation will be. Too many speakers are self-centered. They design a message that sounds good to them.

The audience-centered speaker provides what the people need. Information to help them grow. Motivation to aid the desire to apply.

2. Positive Preparation [01:54]

Do not prepare in fear. Forget worrying about the possibilities of what can go wrong. Instead, think about the positives. Note everything you can’t wait to share. Pinpoint the most powerful aspects of the speech and look forward to releasing them.

3. Confident Content. [02:35]

Too often we draw our confidence from our delivery style. Listen, that’s overrated. Who cares if an audience is wowed by delivery if no content comes with it?

The less confident you are with your delivery the more critical it is that you are confident with your content. Know exactly the benefit the audience will receive from the information you share.

4. Test Technology. [03:51]

Check the microphones, laptop, etc. before the event. Inspect it with enough time to repair it if needed.

Last Wednesday I spoke at a meeting and we were not sure if my laptop would be compatible with the projection system. In the end we switched cables and all went well. But if I hadn’t been there forty-five minutes early it might not have went as well.

5. Validate Value [04:26]

This ties the previous four points together.

Value the audience. Remember that you are talking to people with fears and also with dreams.

Value preparation. Don’t try to wing-it and don’t over prepare thinking it will make you perfect.

Value content. Have a clear message that cannot me missed. Also, make it practical so it can be immediately applied.

Value technology. If PowerPoint strengthens the message use it; if it doesn’t then don’t. Only use technology that will enhance the message.

If you know those four areas the fifth – validate value – will be guaranteed. You will know what you are going to say, who you are saying it to, and why you are sharing it.

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